{"id":9043,"date":"2026-01-09T22:42:07","date_gmt":"2026-01-09T22:42:07","guid":{"rendered":"https:\/\/greatbuttonhk.com\/?p=9043"},"modified":"2026-01-09T22:42:08","modified_gmt":"2026-01-09T22:42:08","slug":"concerns-over-bakerl0-0-line-advertisers-rebrand","status":"publish","type":"post","link":"https:\/\/greatbuttonhk.com\/index.php\/2026\/01\/09\/concerns-over-bakerl0-0-line-advertisers-rebrand\/","title":{"rendered":"\u559c\u529b\u5564\u9152\u6700\u65b0\u5ee3\u544a\u60f9\u722d\u8b70\uff1a\u5c07\u502b\u6566\u5730\u9435 Bakerloo \u6539\u70ba Bakerl0.0 \u6b98\u75be\u5718\u9ad4\u6182\u6216\u81f4\u4e58\u5ba2\u6df7\u6dc6"},"content":{"rendered":"\n<p>\u64da BBC \u4eca\u65e5\uff081 \u6708 9 \u65e5\uff09\u5831\u5c0e\uff0c\u502b\u6566\u5730\u9435\u7684 Bakerloo Line \u8fd1\u65e5\u5c55\u793a\u5564\u9152\u54c1\u724c Heineken \u5546\u696d\u5ee3\u544a\u7684\u65b9\u5f0f\u5f15\u8d77\u722d\u8b70\u3002\u4e8b\u7de3 Heineken \u8207\u502b\u6566\u4ea4\u901a\u5c40\uff08Transport for London\uff0c \u7c21\u7a31 TfL\uff09\u5408\u4f5c\uff0c\u5728\u5e02\u4e2d\u5fc3\u591a\u500b Bakerloo Line \u7684\u8eca\u7ad9\u5167\u5c07\u90e8\u5206\u6307\u793a\u6a19\u8a8c\u6539\u70ba \u201cBakerl0.0\u201d \u53ca \u201cWaterl0.0\u201d \u7b49\u5b57\u773c\uff0c\u4ee5 \u201c0.0\u201d \u53d6\u4ee3\u539f\u672c\u7684 \u201coo\u201d\uff0c\u4ee5\u5ba3\u50b3 Heineken \u7684\u7121\u9152\u7cbe\u7522\u54c1\uff0c\u914d\u5408\u4e0d\u5c11\u5e02\u6c11\u53c3\u8207\u7684\u300c\u7121\u9152\u7cbe\u4e00\u6708\u300d\uff08\u201cDry January\u201d\uff09\u6d3b\u52d5\u3002<br><br>\u6b98\u75be\u4eba\u58eb\u6b0a\u76ca\u5718\u9ad4 Transport for All \u6279\u8a55\uff0c\u5730\u9435\u7cfb\u7d71\u7684\u540d\u7a31\u53ca\u5c0e\u822a\u8cc7\u8a0a\u4e0d\u61c9\u6210\u70ba\u5ee3\u544a\u7684\u4e00\u90e8\u5206\u3002\u8a72\u7d44\u7e54\u4ee3\u8868 Emma Vogelmann \u8868\u793a\uff0c\u5e02\u6c11\u80fd\u5426\u6709\u4fe1\u5fc3\u4e14\u8f15\u9b06\u5730\u5728\u502b\u6566\u51fa\u884c\uff0c\u53d6\u6c7a\u65bc\u6574\u500b\u5730\u9435\u7db2\u7d61\u662f\u5426\u63d0\u4f9b\u300c\u4e00\u81f4\u4e14\u53ef\u8fa8\u8b58\u7684\u8cc7\u8a0a\u300d\uff08&#8221;consistent, recognisable information&#8221;\uff09\u3002\u5979\u6307\u5c0d\u8a31\u591a\u4eba\u800c\u8a00\uff0c\u5305\u62ec\u8996\u969c\u4eba\u58eb\u3001\u5b78\u7fd2\u969c\u7919\u8005\u3001\u795e\u7d93\u591a\u6a23\u6027\u4eba\u58eb\uff0c\u6216\u7d93\u5e38\u51fa\u73fe\u75b2\u52de\u8207\u8166\u9727\u7684\u4eba\uff0c\u9019\u985e\u5ba3\u50b3\u6d3b\u52d5\u53ef\u80fd\u4ee4\u539f\u672c\u4f8b\u884c\u7684\u884c\u7a0b\u8b8a\u6210\u5145\u6eff\u58d3\u529b\u3001\u751a\u81f3\u4e0d\u5b89\u5168\u7684\u7d93\u6b77\u65c5\u7a0b\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0cTfL \u5247\u70ba\u5176\u505a\u6cd5\u8faf\u8b77\uff0c\u6307\u6240\u6709\u5ee3\u544a\u6d3b\u52d5\u5747\u7d93\u904e\u8a55\u4f30\uff0c\u78ba\u4fdd\u4e0d\u6703\u5f71\u97ff\u4e58\u5ba2\u670d\u52d9\u3001\u524d\u7dda\u54e1\u5de5\u6216\u71df\u904b\u5b89\u5168\u3002TfL \u4ee3\u8868 Emma Strain \u8868\u793a\uff0c\u6a5f\u69cb\u4e00\u76f4\u6a02\u65bc\u8207\u4e0d\u540c\u54c1\u724c\u5408\u4f5c\uff0c\u4e26\u70ba\u6578\u4ee5\u767e\u842c\u8a08\u7684\u4e58\u5ba2\u5275\u9020\u65b0\u7684\u9ad4\u9a57\u3002\u5979\u53c8\u88dc\u5145\u6307\u76f8\u95dc\u5ee3\u544a\u6536\u5165\u6703\u518d\u6295\u653e\u65bc\u6539\u5584\u4ea4\u901a\u7db2\u7d61\u3002TfL \u4ea6\u63d0\u5230\uff0c\u904e\u5f80\u985e\u4f3c\u7684\u5546\u696d\u6539\u540d\u66fe\u70ba\u4ea4\u901a\u7cfb\u7d71\u5e36\u4f86\u53ef\u89c0\u6536\u76ca\uff0c\u4f8b\u5982 Burberry \u65bc 2024 \u5e74\u77ed\u66ab\u5c07 Old Street \u53ca Bond Street \u6539\u540d\u7684\u6d3b\u52d5\uff0c\u4fbf\u70ba TfL \u5e36\u4f86\u7d04 50 \u842c\u82f1\u938a\u6536\u5165\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u64da BBC \u4eca\u65e5\uff081 \u6708 9 \u65e5\uff09\u5831\u5c0e\uff0c\u502b\u6566\u5730\u9435\u7684 Bakerloo Line \u8fd1\u65e5\u5c55\u793a\u5564\u9152\u54c1\u724c Heineken \u5546\u696d\u5ee3\u544a\u7684\u65b9\u5f0f\u5f15\u8d77\u722d\u8b70\u3002\u4e8b\u7de3 Heineken \u8207\u502b\u6566\u4ea4\u901a\u5c40\uff08Transport for London\uff0c \u7c21\u7a31 TfL\uff09\u5408\u4f5c\uff0c\u5728\u5e02\u4e2d\u5fc3\u591a\u500b Bakerloo Line \u7684\u8eca\u7ad9\u5167\u5c07\u90e8\u5206\u6307\u793a\u6a19\u8a8c\u6539\u70ba \u201cBakerl0.0\u201d \u53ca \u201cWaterl0.0\u201d \u7b49\u5b57\u773c\uff0c\u4ee5 \u201c0.0\u201d \u53d6\u4ee3\u539f\u672c\u7684 \u201coo\u201d\uff0c\u4ee5\u5ba3\u50b3 Heineken \u7684\u7121\u9152\u7cbe\u7522\u54c1\uff0c\u914d\u5408\u4e0d\u5c11\u5e02\u6c11\u53c3\u8207\u7684\u300c\u7121\u9152\u7cbe\u4e00\u6708\u300d\uff08\u201cDry January\u201d\uff09\u6d3b\u52d5\u3002\u6b98\u75be\u4eba\u58eb\u6b0a\u76ca\u5718\u9ad4 Transport for All \u6279\u8a55\uff0c\u5730\u9435\u7cfb\u7d71\u7684\u540d\u7a31\u53ca\u5c0e\u822a\u8cc7\u8a0a\u4e0d\u61c9\u6210\u70ba\u5ee3\u544a\u7684\u4e00\u90e8\u5206\u3002\u8a72\u7d44\u7e54\u4ee3\u8868 Emma Vogelmann \u8868\u793a\uff0c\u5e02\u6c11\u80fd\u5426\u6709\u4fe1\u5fc3\u4e14\u8f15\u9b06\u5730\u5728\u502b\u6566\u51fa\u884c\uff0c\u53d6\u6c7a\u65bc\u6574\u500b\u5730\u9435\u7db2\u7d61\u662f\u5426\u63d0\u4f9b\u300c\u4e00\u81f4\u4e14\u53ef\u8fa8\u8b58\u7684\u8cc7\u8a0a\u300d\uff08&#8221;consistent, recognisable information&#8221;\uff09\u3002\u5979\u6307\u5c0d\u8a31\u591a\u4eba\u800c\u8a00\uff0c\u5305\u62ec\u8996\u969c\u4eba\u58eb\u3001\u5b78\u7fd2\u969c\u7919\u8005\u3001\u795e\u7d93\u591a\u6a23\u6027\u4eba\u58eb\uff0c\u6216\u7d93\u5e38\u51fa\u73fe\u75b2\u52de\u8207\u8166\u9727\u7684\u4eba\uff0c\u9019\u985e\u5ba3\u50b3\u6d3b\u52d5\u53ef\u80fd\u4ee4\u539f\u672c\u4f8b\u884c\u7684\u884c\u7a0b\u8b8a\u6210\u5145\u6eff\u58d3\u529b\u3001\u751a\u81f3\u4e0d\u5b89\u5168\u7684\u7d93\u6b77\u65c5\u7a0b\u3002 \u7136\u800c\uff0cTfL \u5247\u70ba\u5176\u505a\u6cd5\u8faf\u8b77\uff0c\u6307\u6240\u6709\u5ee3\u544a\u6d3b\u52d5\u5747\u7d93\u904e\u8a55\u4f30\uff0c\u78ba\u4fdd\u4e0d\u6703\u5f71\u97ff\u4e58\u5ba2\u670d\u52d9\u3001\u524d\u7dda\u54e1\u5de5\u6216\u71df\u904b\u5b89\u5168\u3002TfL \u4ee3\u8868 Emma Strain \u8868\u793a\uff0c\u6a5f\u69cb\u4e00\u76f4\u6a02\u65bc\u8207\u4e0d\u540c\u54c1\u724c\u5408\u4f5c\uff0c\u4e26\u70ba\u6578\u4ee5\u767e\u842c\u8a08\u7684\u4e58\u5ba2\u5275\u9020\u65b0\u7684\u9ad4\u9a57\u3002\u5979\u53c8\u88dc\u5145\u6307\u76f8\u95dc\u5ee3\u544a\u6536\u5165\u6703\u518d\u6295\u653e\u65bc\u6539\u5584\u4ea4\u901a\u7db2\u7d61\u3002TfL \u4ea6\u63d0\u5230\uff0c\u904e\u5f80\u985e\u4f3c\u7684\u5546\u696d\u6539\u540d\u66fe\u70ba\u4ea4\u901a\u7cfb\u7d71\u5e36\u4f86\u53ef\u89c0\u6536\u76ca\uff0c\u4f8b\u5982 Burberry \u65bc 2024 \u5e74\u77ed\u66ab\u5c07 Old Street \u53ca Bond Street &hellip;<\/p>\n","protected":false},"author":1,"featured_media":9045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-9043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uknews"],"_links":{"self":[{"href":"https:\/\/greatbuttonhk.com\/index.php\/wp-json\/wp\/v2\/posts\/9043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatbuttonhk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatbuttonhk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatbuttonhk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greatbuttonhk.com\/index.php\/wp-json\/wp\/v2\/comments?post=9043"}],"version-history":[{"count":2,"href":"https:\/\/greatbuttonhk.com\/index.php\/wp-json\/wp\/v2\/posts\/9043\/revisions"}],"predecessor-version":[{"id":9048,"href":"https:\/\/greatbuttonhk.com\/index.php\/wp-json\/wp\/v2\/posts\/9043\/revisions\/9048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatbuttonhk.com\/index.php\/wp-json\/wp\/v2\/media\/9045"}],"wp:attachment":[{"href":"https:\/\/greatbuttonhk.com\/index.php\/wp-json\/wp\/v2\/media?parent=9043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatbuttonhk.com\/index.php\/wp-json\/wp\/v2\/categories?post=9043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatbuttonhk.com\/index.php\/wp-json\/wp\/v2\/tags?post=9043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}